The weekly routine
- Look at what the client has coming up: launches, offers, events, news.
- Pick the social posts for the week and give each one a day and a platform.
- Add one longer piece when it makes sense, such as an article or blog post.
- Draft everything in one sitting.
- Review, fix and schedule before the week starts.
Mix the types of posts
A week of only offers wears the audience out. Mix the post types: one that sells, one that answers a question the audience has, one that shows the people or process behind the brand. Three simple angles are enough to keep a feed from feeling repetitive.
Add one search-focused piece
Social posts disappear within days. A single useful article per client each week builds something that keeps working. Choose a question the client's customers actually ask and answer it clearly on the client's own site.
Keep the routine small
The best plan is the one the team keeps doing. Fixed day, fixed length, one owner per client. If the routine takes more than a short block per brand, trim it until it does not.
Where Impret fits
Impret's weekly plan feature, currently in beta, generates suggested weekly social tasks and one SEO draft task for a brand, with planned dates. You review the plan, then draft each item using the brand context you already stored.
Frequently asked questions
How many posts per week should a client get?
It depends on the client's budget and goals. Agree a number you can keep up every week, then add posts only when you can keep the quality.
Should I plan every post by hand?
You should decide the topics and the order yourself. A tool can suggest tasks and draft the copy, but you know the client's calendar better than it does.
Is the weekly plan feature available now?
It is in beta. See the features page for the current status of each feature.